---
title: "Format Text Data Types with Rich Text"
slug: "format-text-data-types-rich-text"
description: "Enable rich text formatting in Metrics and Lists with bold, italics, and more. Learn how to enhance your text data for better presentation."
tags: ["blocks", "Formatting Options", "italics", "Modeling Formulas", "Rich Text Formatting", "Text Data Type"]
updated: 2025-08-20T09:33:03Z
published: 2025-08-20T09:33:03Z
excludeFromExternalSearch: true
---

> ## Documentation Index
> Fetch the complete documentation index at: https://kb.pigment.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Format Text Data Types with Rich Text

Pigment allows rich text formatting, such as bold and italics, when the Text data type is used in a Metric, Transaction List Property, or Dimension List Property. This article discusses how to enable and use it.

## How to enable rich text formatting

You have to enable rich text before applying rich text options such as bold.

### For a column

To enable it for a given column with data type Text, take the following steps:

1. Right-select the header row of the Metric or List Property (shown below), or select the down arrow.
2. From the dialog that opens, select **Format**.
3. Then select the three dots in the dialog’s bottom right, labelled with the **More options** tooltip.
4. For the item **Text rendering** in the bottom row of the dialog, select the second button (see below): ![](https://uploads-eu-west-1.insided.com/pigment-en/attachment/2e518c78-9313-4042-ac95-b220d9fdf081.png)

### As Default formatting

To switch on rich text as a Default formatting option for Dimensions, Transaction Lists and Metrics with data type Text, do as follows:

1. Select **Format** in the top toolbar.
2. In the right sidebar that opens, select **Default** on the far right.

![](https://cdn.document360.io/e47cfe35-dc28-40c7-a083-6cf003073d8e/Images/Documentation/2c727cd1-77df-44f8-9507-e87333deccdb.png)
3. Select the blue pencil icon labelled with the **Edit default** tooltip.
4. In the dialog that opens, for the item **Text rendering**, select the second button **Rich text**.

## Rich text formatting options

With rich text formatting enabled as above, you can:

- add links
- create bullets and numbered lists
- make text bold or italic

When inputting data, use the markers shown in the table below to denote what formatting should be applied to text. Text in imported files can also be formatted this way:

| Desired formatting | Rich text formatting disabled | Rich text formatting enabled |
| --- | --- | --- |
| Bold | **text** | **text** |
| Italic | _text_ | *text* |
| Link | [text](www.pigment.com) | [text](https://www.notion.so/pigmentso/www.pigment.com) |
| Bullet | - text | - text |
| Numbered list | 1. text | 1. text |

You can also use a formula to fill a Text data type Metric or Property with formatted text. For this, use the following syntax:

| Desired formatting | Rich text formatting disabled | Rich text formatting enabled |
| --- | --- | --- |
| Bold | `"**"&"text"&"**"` | **text** |
| Italic | `"_"&"text"&"_"` | *text* |
| Link | `"[text]("&"www.pigment.com"&")"` | [text](https://www.notion.so/pigmentso/www.pigment.com) |
| Add line break | `"Line 1"&"` `"&"Line 2"` (type shift+enter twice between double quotation marks) | Line 1 Line 2 |

### Not supported

The below markdown is not supported:

| ~~Underline~~ |
| --- |
| > Citation |
| #H1 |
| ![text](image.png) |

## Learn more

- [& Function](https://community.pigment.com/functions-84/function-114)